Are You Reaching Your Customers?
Friday 25 May 2007Back at the beginning of the year, I posted a pointer on my blog as to why successful businesses should have a regular newsletter. We’re approching the half way point of the year and I thought I’d re-touch on that issue. 

Any well thought out newsletter will only reflect a positive image to its readers, eventually turning them into your loyal customers. The desired result of any advertising piece is to bring customers to you, newsletters are no different. Think of them as entire publication focused on why you’re business stands tall above the rest.

For those of you who may be thinking that the costs associated with a newsletter may be unbearable, print costs are declining and technologies like direct mail get your message to your exact targeted audience, costing you less in waste in the form of overruns. You can even save more money in postage if you follow the Post Office’s rules for automation rates.

Still think it’s too much for your advertising budget? 

You can always test the waters with an emailable newsletter. With eNewsletters (such as this one), costs can be cheap to nearly free. In most cases, the only costs associated are your time (for generating quality content and putting together a tightly targeted email database) and a designer who knows how to build a quality newsletter template and implement your eNewsletter for you!

As for the benefits of having a newsletter for your business, refer to my posting on why your business or organization should have a newsletter!

3amdesignstudio.com/blog/?p=41

-c
chris | Advertising Tips, Other Stuff
