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	<title>3 a.m. Design Studio</title>
	<link>http://www.3amdesignstudio.com/blog/</link>
	<description>Industry News and Other Fun Stuff We Want to Share</description>
	<pubDate>Thu, 28 Feb 2008 18:27:25 +0000</pubDate>
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		<title>Building Your Brand - How to Develop Your External Value</title>
		<link>http://3amdesignstudio.com/blog/building-your-brand-how-to-develop-your-external-value/</link>
		<comments>http://3amdesignstudio.com/blog/building-your-brand-how-to-develop-your-external-value/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 18:27:25 +0000</pubDate>
		<dc:creator>chris</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Building your brand]]></category>

		<category><![CDATA[external value]]></category>

		<category><![CDATA[influences]]></category>

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		<description><![CDATA[In a conversation this week with a client who was formerly President and Chief Executive Officer of a multi-billion dollar company, I asked him to tell me about his external Reputation Enhancement Plan. His blank look was an indication that he didn&#8217;t know what reputation enhancement means and he had no idea why I was [...]]]></description>
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	<item>
		<title>All Brands Have Potential to Steal Market Share</title>
		<link>http://3amdesignstudio.com/blog/all-brands-have-potential-to-steal-market-share/</link>
		<comments>http://3amdesignstudio.com/blog/all-brands-have-potential-to-steal-market-share/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 21:20:36 +0000</pubDate>
		<dc:creator>chris</dc:creator>
		
		<category><![CDATA[Advertising Tips]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://3amdesignstudio.com/blog/all-brands-have-potential-to-steal-market-share/</guid>
		<description><![CDATA[Your prospect’s potential attachment to your brand can be measured and understood when you have a complete and clear understanding of the “meaning” that they assign to your brand. Uncovering that meaning is the first step in the process — understanding the implications of that meaning is the second step.
We learn a great deal about [...]]]></description>
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	<item>
		<title>Quick Steps to Improve Photos Captured from a Cell Phone</title>
		<link>http://3amdesignstudio.com/blog/quick-steps-to-improve-photos-captured-from-a-cell-phone/</link>
		<comments>http://3amdesignstudio.com/blog/quick-steps-to-improve-photos-captured-from-a-cell-phone/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 07:32:40 +0000</pubDate>
		<dc:creator>lacey</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Office Productivity]]></category>

		<category><![CDATA[Photography]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[cell phone picture]]></category>

		<category><![CDATA[color balance]]></category>

		<category><![CDATA[color sampler tool]]></category>

		<category><![CDATA[phone camera correction]]></category>

		<category><![CDATA[photo correction]]></category>

		<category><![CDATA[photoshop]]></category>

		<guid isPermaLink="false">http://3amdesignstudio.com/blog/quick-steps-to-improve-photos-captured-from-a-cell-phone/</guid>
		<description><![CDATA[Barack Obama came to my church today to give his testimony. I was able to fire off a few pictures of him with my cell phone&#8217;s built-in camera, but as you can imagine, the quality was a little less than spectacular. I want to be able to post these to my MySpace page, but they [...]]]></description>
		<wfw:commentRss>http://3amdesignstudio.com/blog/quick-steps-to-improve-photos-captured-from-a-cell-phone/feed/</wfw:commentRss>
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	<item>
		<title>It&#8217;s All In The Name - Brand Identity And Promotional Products</title>
		<link>http://3amdesignstudio.com/blog/its-all-in-the-name-brand-identity-and-promotional-products/</link>
		<comments>http://3amdesignstudio.com/blog/its-all-in-the-name-brand-identity-and-promotional-products/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 07:29:40 +0000</pubDate>
		<dc:creator>chris</dc:creator>
		
		<category><![CDATA[Advertising Tips]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[business advertising]]></category>

		<category><![CDATA[Business Growth]]></category>

		<category><![CDATA[marketing strategies]]></category>

		<category><![CDATA[promotion strategies]]></category>

		<category><![CDATA[promotional products]]></category>

		<guid isPermaLink="false">http://3amdesignstudio.com/blog/its-all-in-the-name-brand-identity-and-promotional-products/</guid>
		<description><![CDATA[From large corporate conglomerates and global organizations, to small High-Street stores and independent retailers, the one thing they all value besides their customers is their unique brand identity.
Having a familiar, recognizable brand is priceless in consumer culture and really can&#8217;t be underestimated. Given a choice between a known brand and a new brand, a consumer [...]]]></description>
		<wfw:commentRss>http://3amdesignstudio.com/blog/its-all-in-the-name-brand-identity-and-promotional-products/feed/</wfw:commentRss>
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	<item>
		<title>Creating a Strategy To Market Your Business and Your Brand</title>
		<link>http://3amdesignstudio.com/blog/creating-a-strategy-to-market-your-business-and-your-brand/</link>
		<comments>http://3amdesignstudio.com/blog/creating-a-strategy-to-market-your-business-and-your-brand/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 23:25:24 +0000</pubDate>
		<dc:creator>chris</dc:creator>
		
		<category><![CDATA[Advertising Tips]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[advertising strategy]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[business strategy]]></category>

		<category><![CDATA[market]]></category>

		<category><![CDATA[strategy]]></category>

		<category><![CDATA[strategy to market]]></category>

		<guid isPermaLink="false">http://3amdesignstudio.com/blog/creating-a-strategy-to-market-your-business-and-your-brand/</guid>
		<description><![CDATA[An effective marketing strategy identifies and targets your customers and prospects with the appropriate materials to communicate your company&#8217;s &#8220;value added&#8221; proposition. A strategy that, when it is well articulated and clearly charted, ensures that all your marketing and promotional materials are on target to your audience, have a consistent look and feel appropriate to [...]]]></description>
		<wfw:commentRss>http://3amdesignstudio.com/blog/creating-a-strategy-to-market-your-business-and-your-brand/feed/</wfw:commentRss>
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	<item>
		<title>Effective Large Format Poster Printing Steps to Keep Your Marketing Momentum Going</title>
		<link>http://3amdesignstudio.com/blog/effective-large-format-poster-printing-steps-to-keep-your-marketing-momentum-going/</link>
		<comments>http://3amdesignstudio.com/blog/effective-large-format-poster-printing-steps-to-keep-your-marketing-momentum-going/#comments</comments>
		<pubDate>Sun, 20 Jan 2008 02:34:19 +0000</pubDate>
		<dc:creator>chris</dc:creator>
		
		<category><![CDATA[Advertising Tips]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Print]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[large format]]></category>

		<category><![CDATA[large format print]]></category>

		<category><![CDATA[posters]]></category>

		<guid isPermaLink="false">http://3amdesignstudio.com/blog/effective-large-format-poster-printing-steps-to-keep-your-marketing-momentum-going/</guid>
		<description><![CDATA[Marketing is not a one time solution where you go all out and stop at a certain point. Rather, it is an on going process to sustain regular customers or to expand your market. It&#8217;s not enough to acquire the services of a large format poster printing company at one point and stop as well. [...]]]></description>
		<wfw:commentRss>http://3amdesignstudio.com/blog/effective-large-format-poster-printing-steps-to-keep-your-marketing-momentum-going/feed/</wfw:commentRss>
		</item>
		
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	<title>3 a.m. Design Studio</title>
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	<item>
		<title>Develop a Branding Strategy</title>
		<link>http://3amdesignstudio.com/blog/develop-a-branding-strategy/</link>
		<comments>http://3amdesignstudio.com/blog/develop-a-branding-strategy/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 20:21:04 +0000</pubDate>
		<dc:creator>chris</dc:creator>
		
		<category><![CDATA[Advertising Tips]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[business development]]></category>

		<category><![CDATA[Business Growth]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://3amdesignstudio.com/blog/develop-a-branding-strategy/</guid>
		<description><![CDATA[Developing a brand strategy can be exciting, but at the same time intimidating. Your brand image is a major part of your marketing plan, but executing it may be a tad more difficult. Building your company&#8217;s brand image and identity is a very important step and you want to do it right the first time.
Your [...]]]></description>
		<wfw:commentRss>http://3amdesignstudio.com/blog/develop-a-branding-strategy/feed/</wfw:commentRss>
		</item>
		
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	<title>3 a.m. Design Studio</title>
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	<item>
		<title>Create Unique Favicons for Your Website</title>
		<link>http://3amdesignstudio.com/blog/favicons/</link>
		<comments>http://3amdesignstudio.com/blog/favicons/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 22:54:14 +0000</pubDate>
		<dc:creator>chris</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Website Dev]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[Favicon]]></category>

		<guid isPermaLink="false">http://3amdesignstudio.com/blog/favicons/</guid>
		<description><![CDATA[Favicons aren&#8217;t new in the web design world, they do however add another level of professionalism to your site. It only takes a few minutes and easily extends your brand one step further. Favicons are relatively simple to make, essentially all you need is a 16&#215;16 pixel image saved in the correct &#8220;.ico&#8221; format (more [...]]]></description>
		<wfw:commentRss>http://3amdesignstudio.com/blog/favicons/feed/</wfw:commentRss>
		</item>
		
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	<item>
		<title>Club Flyers Building Up Word of Mouth for Sizzling Events</title>
		<link>http://3amdesignstudio.com/blog/club-flyers-building-up-word-of-mouth-for-sizzling-events/</link>
		<comments>http://3amdesignstudio.com/blog/club-flyers-building-up-word-of-mouth-for-sizzling-events/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 22:13:44 +0000</pubDate>
		<dc:creator>chris</dc:creator>
		
		<category><![CDATA[Advertising Tips]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Club Flyers]]></category>

		<category><![CDATA[Flyers]]></category>

		<category><![CDATA[Promo]]></category>

		<category><![CDATA[Promotional Flyers]]></category>

		<category><![CDATA[Promotional Postcards]]></category>

		<guid isPermaLink="false">http://3amdesignstudio.com/blog/club-flyers-building-up-word-of-mouth-for-sizzling-events/</guid>
		<description><![CDATA[Every organizer aspires to throw parties that are the talk of the town for weeks to come, but when word-of-mouth is a little slow to spread, it may need a little push. Send full color club flyers as an invite to tease your guests and create the buzz.
These are a cross between a postcard, a [...]]]></description>
		<wfw:commentRss>http://3amdesignstudio.com/blog/club-flyers-building-up-word-of-mouth-for-sizzling-events/feed/</wfw:commentRss>
		</item>
		
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		<title>Go After Your Target Audience With Your Advertising</title>
		<link>http://3amdesignstudio.com/blog/go-after-your-target-audience-with-your-advertising/</link>
		<comments>http://3amdesignstudio.com/blog/go-after-your-target-audience-with-your-advertising/#comments</comments>
		<pubDate>Mon, 14 Jan 2008 22:14:14 +0000</pubDate>
		<dc:creator>chris</dc:creator>
		
		<category><![CDATA[Advertising Tips]]></category>

		<guid isPermaLink="false">http://3amdesignstudio.com/blog/go-after-your-target-audience-with-your-advertising/</guid>
		<description><![CDATA[Think of your customers, or group of customers, as a dart board. I am sure at some point in your life, like me, you have played darts. Whether you know the rules or not does not matter for this example. However, like a dart board the closer you get to the center of the board [...]]]></description>
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