Why Every Business Should have a Website
Friday 25 May 2007In the early days of the Internet, only big businesses and the rich could afford an attractive and functional website. Today hosting prices have come down dramatically allowing most anyone to have their own domain. An online presence can be an effective marketing and sales tool for any business. I was at a design conference a while back, hosted by Andy Anderson - one of the top 40 designers in the U.S. and he stated that it’s just not smart planning for any small or home-based business to not have a website.After careful consideration I see his point.An effectively designed website can be a huge asset to any business. Here’s just a few facts to consider:• Establish Credibility - Just as a listing in the Yellow Pages shows you are serious about your business, having your own company domain reinforces your legitimacy as a serious business. (According to IntelliQuest 68% of US web users shop online.) (ie. “yourname@yourbusiness.com”), while this may not seem like a huge benefit, personally I have a hard time taking a business seriously when they’re using a Yahoo! or Hotmail account for their business email.• Low cost for ’round the clock advertising - Your business may shut down at 5:00 p.m., but the Internet doesn’t. Having a web presence allows your business to be seen 24 hours a day• You can use your website to obtain feedback from customers. It is easy to see what your customers respond to on the website, whether it’s by tracking the number of hits your site responds or by a poll catered to track more specific data.• Global Reach - There’s no cheaper way to get your business seen around the globe than by having a website. period.• Promote New Products or Services for Free - Once your site is up and running you’ve got a whole new medium to advertise any new products and servicesWe’re just touching the tip of the iceberg here on how your business can benefit from a well prepared website. Give me a call if you have more questions on how to get a site started for your business or have further questions about how a site can help your business grow.-c
chris | Advertising Tips, Other Stuff
