Why Your Business Should Have a Newsletter
Tuesday 09 Jan 2007
Done correctly, a professional newsletter can offer a better ROI than most any other form of advertisement. Not only are newsletters an excellent way to stay in touch with your target audience, by adding a regular newsletter to your marketing répertoire, you can:
- Establish brand loyalty
- Enhance your business’ image and credibility
- Easily distinguish your business from your competitors
- Improve your image to the community
- Help build lasting relationships with your customers
- Establish your reputation in the industry as an expert
- Have the ability to cross sell goods or services or even promote products and services before they come to market
- Expand your existing customer base by targeting new potential customers with your mailing list
- Help retain customers
As great as all these benefits may sounds, there is a bit of work involved to putting together a good newsletter. In order to establish a functionally effective newsletter, there are a few things to consider:
- Frequency - Establish a set time period between issues. An effective newsletter doesn’t have to come out weekly, start quarterly if you feel you need to test the waters, then move up to monthly if the market allows.
- Use Effective Headlines - Headlines should summarize the article and be complete sentences.
- Tease - Whether your newsletter is through e-mail or printed hardcopy, use the front page to tease articles either to your website or to the interior pages of your newsletter. This practice helps ensure that more articles will be read.
- Proofread - Notice I didn’t say “spellcheck.” Re-read your newsletter starting from the last sentence and work your way backwards to the beginning. You’re more likely to catch errors that way, even ones that may slip by spellcheck (such as using the wrong syntax - whose instead of who’s, etc.).
It’s a fact, educated consumers are more likely to spend more, and more frequently. Done correctly, a newsletter is a sure fire way to get paid, which is why we’re in business in the first place right?
“Correctly,” is the key here.
Ready to establish a newsletter for your business? Give me a call.
chris | Advertising Tips, Other Stuff
