Creative Services
Graphic Design:
The practice or profession of designing print or electronic forms of visual information, as for an advertisement, publication or website.
With more than a decade of experience in the graphic arts industry, 3 a.m. Design Studio functions as a one-stop shop for all your creative service needs. Through 3 a.m., your organization can reach wide range of advertising opportunities through multiple media outlets.
Creative/Art Direction:
We're always eager to work collaboratively with other designers, agencies and vendors. Brainstorming in numbers is a very powerful tool. It's easy for many internal projects become stale and become problematic because of a loss in vision; sometimes a tough project just needs a small push to make it stellar. If this is the case for your organization's latest marketing or sales piece, or if you've got a project for which you'd like an outside opinion (or just need help coming up with fresh ideas) don't hesitate to use the Studio as a consulting tool.
Print:
3 a.m. Design Studio handles a wide array of print design projects from digital reproduction including wide format such as outdoor banners or cost-effective short run color work to traditional four-color process (or spot color) offset printing. We also handle screen printing and fine art reproduction. Print projects generally include, but are not limited to: sales and product brochures, direct mail pieces (including variable data, i.e., personalized mailouts), billboards, packaging, newspaper and magazine advertisements, all forms of marketing collateral, trade booths, outdoor signage, promotional advertising products (give-away or other branding items imprinted or embroidered with your company logo or message), business cards, posters, banners, post cards and more.
Branding, Identity Pieces, Logos:
Branding is the concept of giving a product, business, organization, service or otherwise lifeless object an easily recognizable look and feel and to generate a sellable quality. At 3 a.m. Design Studio, every project's main focus is to protect and extend brand identity. When developing an identity piece for any client, an extensive survey of target audiences, business goals and other criteria are collected to ensure the resulting designs not only reflect your organizations values and mission, but will also have the highest impact on the desired demograph.
Photography:
At 3 a.m. all photography is captured digitally, providing quicker insertion to production workflow and faster proof turnaround. Proofing is done digitally through a custom portal created on this site specifically for your project. All photo-manipulation and color-correction is done in-house before files are sent to a lab for processing, providing true "what-you-see-is-what-you-get" prints. Unless otherwise requested, all photography reproductions handled through 3 a.m. are sent to a traditional photo lab for chemical processing on light sensitive paper, just like traditional film photography. This method provides the client with true "prints" and not just desktop inkjet printer "copies." This process results in true, chemical-emulsion prints that are far superior to the results achieved by even high-end "photo printers." Photography projects we cover include: special events, weddings, product shots, fashion shoots for model portfolios, magazine photography, etc.
Illustration:
Illustrative design is generally conceptual, visually explaining a concept or idea that traditional design, photography or text could not easily depict. This type of design generally includes all types of visual aids, as well as exploded-view diagrams of products or machinery, renderings proposed architectural plans and enlarged detailed drawings of objects not viewable by the naked eye.
Web Design, Development:
There's a great deal more to web development now that there was just a few years ago. Gone are the days of the static HTML page. New programming languages, server-side applications, interactive forms and menus - in addition to the methods of website composition have all complicated the web development process. At 3 a.m. Design Studio, all web development projects begin with an analysis of what your organization needs a website to "do." Many businesses seeking to have a web presence may be content with a simple, relatively unchanging informational site, while others will need a more dynamic, interactive and content-driven site with complex back-ends that allow for easy on-the-fly client modification. In either case, we will first access the needs of the site, then find the best means for implementation. 3 a.m. can also provide hosting solutions for those wanting personalized domain names, custom e-mail addresses, as well as FTP and web-based storage solutions in addition to their website. Existing website owners can also benefit from 3 a.m.'s web experience through search engine optimization (SEO), functionality analysis of existing websites, or a complete website redesign.
For samples of the Studio's work, please visit the portfolio section of this site. If you have a creative services need that is not listed here, or would like to schedule time to discuss a particular project for your company or organization, feel free to contact us.
